Why Choose Us

Our Mission

To help businesses grow by connecting their products to consumers through the power of sustainable packaging.

To be the best customer centric and innovative packaging supplier with long-term profitable growth so we can support our employees, local communities, the environment and the businesses that purchase our products.

To develop, support and empower people through our passion for packaging.

Image showing red heart tin packaging with message I (heart) Tinware Direct

Our Story

Founded in 2001 by Guy Grumbridge, Tinware Direct was conceived to ensure businesses and individuals could purchase packaging to bring their innovative ideas and products to the market.

At the core of our business is the simple idea we should surpass competitors in 5 key areas: excellent customer service, a high-quality product that enhances the customers' own product, to sell a solution, not a margin and to care about the communities and the environment we serve and operate in.

In 2023 we were awarded the prestigious King's Award for Enterprise in recognition of our achievements and sustainable development.

As a company and a team, we’re driven by the success of our customers, because after all, if you succeed, then we succeed.

Our Values

People & Planet First

We thrive on the diversity of the voices of both our employees and customers, respecting different experiences, strengths and points of view to grow our knowledge and innovation.

We believe that empowering voices makes successful employees, successful customers and successful businesses whether that is our own business or our customers.

By creating success, we can bring social and economic benefits to people, our planet and the environment, which supports a strong cohesive society to the inclusivity and benefit of all.

Innovation & Knowledge

We believe that if we foster an environment where knowledge is shared, ideas are valued, collaboration is encouraged, and skills are enhanced then we can support innovation.

With innovation, we encourage our team to develop products that meet our customers’ needs, to design services that support our customers growth, to utilise technology to improve productivity and ultimately our customer service.

Above all, by encouraging innovation, we support our teams to find solutions for our customers that will connect their products to consumers through the power of packaging, turning our customers vision and goals into reality

Customers at our Heart

We believe that customers should be supported, that relationships should be cherished, that feedback should be acted on, and that business should be easy

By understanding our customers, we can put their needs into everything we do from the products we offer and the services we provide, to the way that we communicate and the experiences we create.

Through our commitment of putting customers first, we aim to provide a solution that helps take our customers’ requirements beyond a simple transaction and change it to a positive experience and a life-long relationship with a shared commitment to their long-term success.